Does your supermarket have a “man aisle”?” Give it a month or two…
Did you know that according to a recent survey by Cone Communications, 52% of fathers now identify themselves as the primary grocery shopper and are more likely to plan meals for the week ahead than moms? That’s certainly the case in my household. Henri does like 98% of the grocery shopping (sans kids though…lucky!)
Anyway, that’s why some supermarkets are experimenting with “Man Aisles”- locations in the store featuring male-oriented foods (chips?) and other products to make shopping and impulse buying more targeted.
Next month I get to interview Phil Lempert – aka “the Supermarket Guru” about future food trends. Here are some of his predictions to wet your appetite…
Other 2013 Food Trends To Watch
- Snacking & Mini-Meals Take the Spotlight
More than half of Americans snack two to three times a day, according to the NPD Group
- Millennials Are The Future
The 18-29 year old generation loves food and they are clearly the foundation for the rise and desire for ethnic and more flavorful foods on grocery shelves
- New Phone Apps
The next generation of mobile apps may determine if fruits & veggies are ripe
- Evolution of Frozen Foods
There will be more single-serve frozen solutions that add convenience, portion-control and variety to appeal to diverse eating patterns
Looking forward to speaking with the Supermarket Guru! For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers. He’s appeared on The View, 20/20, CNN, CNBC, Discovery Health and MSNBC.
P.S. – The Elizabeth Somer interview about vitamins went really well…and if the awesome IT people at WordPress can fix my video upload button, you will be able to see for yourself! Will keep you posted.